II) SEO specialists (search engine optimization specialists) work with meta tags and headings. Then: SEO copywriter's articles are posted, headlines are being worked on, pages are being linked. Next comes the work with snippets.

III) Programmers must achieve high download speeds and the absence of internal site errors: Java Script execution time, cache usage, minimizing work in the main thread, etc.

IV) PR people register businesses on review sites, and where you already are, they do PR. Search engines can evaluate the rating of your business and the shade of reviews, and then take this into account in their output.