Site usability and conversion of visitors to customers.

Brand PR ensures the flow of new, already loyal customers to your site. The content ensures the interest of visitors — the site becomes a source of useful information on your topic, which can be referenced in recommendations, and search engines redirect traffic to these pages. It doesn't matter what the visitor came for, whether it was website advertising or website promotion, but how to turn a visitor into a client?

The main idea of the site should be a motive that encourages the visitor to place an order or leave their contacts right now. And the whole site should help, lead to the idea of filling out the form. This applies to texts, usability, and the motive itself. This is a landing page, some banners, buttons that speed up contact with you. A person immediately sees what is wanted from him on this site.

It is necessary to add an understanding of why it is beneficial for the visitor to perform the necessary action, high-quality content should encourage this. In order for a modern business to be competitive, it is necessary to provide some kind of free bonuses to the client. These can be contests, prizes, discounts, free consultation, a design layout or a free visit by a specialist.

In our experience of working with a large number of projects, an online consultant set up on the site is not enough to get the maximum conversion. Motivating modules speed up the purchase decision due to the additional benefits that can be obtained right now. Even if a person cannot become your client immediately, your chances of transferring him to this category are much higher, since he voluntarily provided you with his contacts for communication and a specific offer, or at least for Direct mail.

In the PR of a website, it is very important to extract all the benefits from each resource — wherever you can get it, increase it, measure it! Three three—dimensional areas - brand PR, content management and conversion - combine into a single strategy that controls the flow of visitors with the greatest benefit for both customers and you. This is an important step for friendship with customers.

We develop acceleration tactics for your business and implement it on the site — these are forms, buttons, bright banners explaining the advantages of quick communication with you, usability and texts on the site. Thus, all of the above efforts are not in vain, and you get the maximum profit from the entire PR strategy.