The effect of high-quality PR or the transformation of a good business into a real brand

A good product and it will go like this! This is the reasoning of amateurs whose business is not moving anywhere or is just living out its life. Look at any effective company that you can envy, and notice how big its advertising leverage is. You will say that in the morning money is chairs in the evening, but if so, there would be nothing complicated in business, and everyone would be businessmen. Income, a successful business and a brand that costs money are the result of investments.

PR on the Internet is affordable (unlike magazines, TV, banners and radio) and long—term (unlike direct and media advertising) a way to develop a business.

The PR effect is a state where you can safely develop your business without spending a penny on it. This is when you are already known and recommended. To do this, the parameter of direct visits to the site must be ten times higher than other sources. And when that happens, it means you've reached a peak.

You can track this parameter by watching the growth in the number of direct visits to your site using Yandex.Metrica or another statistics counter, tracking the audience that visits your site from Favorites or types your site's address in the browser's address bar.

Look at the statistics of our site, and you will see a paradoxical ratio of direct visits to visits from advertising and through search engines.

The more you promote your site, the higher the "PR Effect" and more direct visits to the site, and the closer you are to a state where the increase will continue even if you abandon advertising altogether.