Website promotion through the placement of thematic articles.

How do I post articles on thematic portals to promote my site?
How do I post articles on thematic portals to promote my site?


Posting banners or articles for the PR of the project is a simple matter and you don't even need to tell how it is done. Even someone who has not done this more than once can easily imagine that you need to find a thematically suitable site, find the advertising section there, select an offer and write to the site owner. And if it's a banner, then just use the banner network, of which there are extremely many now.


The situation is more complicated with the placement of an article for the purposes of not only PR, but also promotion. And here the task no longer looks as trivial as it seems at first glance.


Let's start with the requirements for the article, it should preferably be not just meaningful, but interesting! – Otherwise, some sites may simply refuse to be hosted.


Next, you need to decide on a keyword, it should be in the title and shove it there with meaning and organically is not so easy.


There are also requirements for the size of the article – it should be at least, as a rule, 2000 characters, but on some sites the requirements are from 3000 and even 4000 characters.

They often require that the article be unique.

Of course, don't forget about the link from the article for the keyword you want, too, please. – Otherwise, there will be very little effect for promoting your site.


And that's where the fun begins. Do you think if there is a website and it is good, and you want to post an article there for money, then is that enough? – So you're wrong.

Now many even very lively sites, even if they have an advertising section and a link to a form for advertising appeals, simply will not respond to you. – More than 50% will do so. And it is extremely difficult to understand why this is happening. Perhaps their feedback form or mail is extremely spammed, there is a case when your message may simply be missed, perhaps they are not interested, perhaps the form of your appeal will not deserve their respect.



And here are a couple of tips, make a table and mark in it everything you can find about the site and its prices, then what and where they sent, all the answers if you are lucky and they are there. All this information will be of great help to you.


After a long wait and filling out your comparison table, it is advisable for you to look at the TIC and PageRank, and correlate it with the requested cost. Also, it is advisable to make sure that the site is not under search engine filters and is not pessimized. After that, proceed to the placement, some can place and wait for payment, some will work only after payment, and as a rule on Yandex Money or on a card, you can rarely rely on a contract and a format of communication convenient for your accountant, of course you also need to forget about the acts.


Now you need to return to the promoted page again and make sure that it has optimization for the phrases promoted in the articles!


Next, you need to decide how many articles you need. You may think that a lot, but do not rush to throw money away, start with just two or three, make sure that these articles are included in the index after a couple of weeks and after another couple of weeks, see how Google will react to your efforts first of all, if the result does not suit you, then you can and should, without forgetting and about other ranking factors of your site, take further actions on PR and promotion of your site and business.


There remains only one question: do I need to contact the article exchanges? With all due respect to the efforts and really good opportunities of such exchanges, we have abandoned this method of promoting our clients' websites. Our experience persistently showed a negative result, which prompted us to investigate this problem. It turned out that very often such sites are sanctioned by search engines and are extremely spammed. It turns out that the owners of good sites do not add them to exchanges, because they value the loyalty of search engines, which can be easily lost.

And here's how you can easily check it out. To select a suitable media site, thematic portal, blog or forum, try searching for it in the search by words, for example: construction portal, construction forum or portal about real estate, real estate forum. You will see how poorly spam sites are promoted and how those that participate in article exchanges are difficult to find in search engine results, even in the top hundred.


Draw conclusions and remember, a good website promotion for a year is always a good PR. And if time is expensive for you or your specialist, then in our automated service, there are specialists trained for this business process and it makes sense for you to give the whole complex of website promotion and your business to professionals prstar.ru ?!
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